Posts Tagged: vista

You’ve probably seen Microsoft’s response to Apple’s “I’m a Mac, and I’m a PC commercial”. Well, from a marketing perspective, the campaign is a disaster. Any person familiar with marketing (and I only have a few undergrad courses behind my belt) will tell you that an ad is supposed to build a brand. In this… Read more »

“We broke a lot of things. We know that, and we know it caused you a lot of pain.” That’s what Brad Brooks said about Windows Vista on the Worldwide Partner Conference. So what’s Microsoft’s plan? They’re launching a new advertising campaign! It even includes a TV response ad to Apple’s famous “I’m a Mac,… Read more »